Global Times interview with DBPSG Director of HP China

Global Times (GT) interviewed a director of Desktop Business Personal System Group (DBPSG) of HP China, Tony Chou (Chou), upon HPs Total Care devise to assistance SMEs in China as well as HPs destiny plan in China.

GT:We know which HP has a Total Care devise which aims to yield services to small as well as middle enterprises. Could you tell us some-more about a plan?

Chou:We begin to carry out a Total Care devise in China in 2007. We goal to be some-more focused in a services in a beginning, as well as you goal to have it easier to sense for a users. Thus, you begin executing a devise from a products, or say, a starting indicate of a so-called hold up cycle of a IT system. Actually, a SME will go by four phases when they have been buying a product. First, they have to choose a product. Second, they will have use of a product. In regulating a product, they will know if they have picked a right product, as well as how to have a most out of a product they purchased to boost marketplace growth. Third, they need to strengthen a interpretation stored in a product. This proviso is very important. Information steam can be fatal for a small enterprise which is striving for survival. And a last phase, a maintenance. HP will not only concentration upon a own services, but will beam a dealers as well as agents to concentration upon their services. They have been speedy to be not only hardware sellers, but additionally product as well as use consultants which sell solutions as well as value-added services. We goal a users could have a better knowledge maintaining their IT system.GT:Does a devise additionally embody customer education?

Chou:Yes. We conduct a customer preparation both to a customer as well as to a dealers as well as agents. We have an online Total Care Campus. Registered users of a campus can attend study sessions organized by HP. We will routinely invite gifted SME IT users to talk about how they ! have hav e use of of a IT complement to expand their business. They have been a most appropriate speakers upon this subject because they have been articulate about their own experience. Dealers as well as agents will additionally be a guest speakers of a campus, too. They can share their knowledge in transforming from offered product to offered solutions as well as services.

Now, imagine you have used a Personal Computer for three years, as well as you wish to replace it with a better Personal Computer with ultimate operations system, ultimate CPU record as well as ultimate solutions. We have a little solutions for SME during a phase-in as well as phase-out.

For middle enterprises with great foundations, you yield leasing services from HP Leasing. The use is directed to assistance a SMEs which have difficulties in financing. For example, if a customer wants to buy 1000 brand brand new PCs, he/she will need to prepare a large volume of money. But if they have been regulating a service, they only have to pay a small volume of money every month. This will take a lot of pressure off their shoulders.

Also, you yield a services by verticals. The services in each straight have been supposing in a pyramid structure. The base will be a simple services every customer needs; a middle will be services needed by a specific vertical; as well as a tip will be a little customized services.

GT:What is HP PSGs destiny plan in China? In what areas will HP PSG achieve its growth?

Chou:We have been emphasizing upon a sales in a third to onward level cities in China given 2006. This year, a sales have covered some-more than 100 cities, 2000 counties, as well as 10,000 towns in China. Small cities competence be some-more price-sensitive, so you would offer products with a comparatively fair price. Also, you would concentration upon up-sale.

Technically, you have launched a growth as well as research center in China in 2004. The World Wide Web is merging with a mobile! interne t as well as broadcasting internet as well as a band speed is constantly increasing. We need to develop products as well as services which fit a changes.

Also, there have been a little changes in a marketing channel. Previously, you divided a group in to business-use as well as family-use. Now, you have merged a two teams, as well as taken a group out to develop brand brand new channels in e-commerce, IPTV, as well as banks. Our products will additionally come in a electronic appliance malls. We have seen Personal Computer entering electronic appliance malls in a US as well as Europe, as well as you know this is a trend.

GT: Will Palm be sold in China?

Chou:Yes, it will. Actually China will be a initial country in a Asia Pacific segment where Palm is sold. The Chinese marketplace is as well large to be ignored.